Behavioral Marketing
Completed by Laureane De Jesus Oliveira
March 3, 2025
7 hours (approximately)
Laureane De Jesus Oliveira's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Customer Relationship Management
- Category: Digital Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Data Collection
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Cross-Channel Marketing
