Customer Value, Acquisition, and Retention
Completed by Mostafa Abdelghany
November 25, 2025
4 hours (approximately)
Mostafa Abdelghany's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Customer Retention
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Customer Relationship Building
- Category: Marketing Analytics