Generative AI in Marketing
Completed by Austin Floyd
February 9, 2026
4 hours (approximately)
Austin Floyd's account is verified. Coursera certifies their successful completion of Generative AI in Marketing
What you will learn
Apply AI tools like ChatGPT and DALL·E to create blog posts, ads, social media, and video content tailored to brand needs
Automate marketing workflows with AI, including campaign targeting, personalization, customer segmentation, and optimization.
Analyze real-world case studies of AI in digital marketing to connect strategy with measurable performance outcomes.
Evaluate ethical, creative, and strategic considerations when applying AI tools in marketing campaigns.
Skills you will gain
- Category: Strategic Marketing
- Category: AI Workflows
- Category: Advertising
- Category: Prompt Engineering Tools
- Category: Email Automation
- Category: Marketing Analytics
- Category: Analytics
- Category: Responsible AI
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Performance marketing
- Category: Data-Driven Marketing
