GenAI for Digital Marketing Specialists
Completed by AAR'ON IRENE DIAZ
March 25, 2026
2 hours (approximately)
AAR'ON IRENE DIAZ's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Brand Management
- Category: Content Marketing
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Responsible AI
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Branding
- Category: Brand Strategy
- Category: Generative AI
- Category: Content Creation
