Fundamentals of Customer Acquisition Management
Completed by Dorothy Onaghome Adetola
November 26, 2025
1 hours (approximately)
Dorothy Onaghome Adetola's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Brand Strategy
- Category: Brand Management
- Category: Marketing Analytics
- Category: Campaign Management
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Customer Relationship Building
- Category: Marketing Channel
- Category: Customer Insights
- Category: Marketing Strategies
