Introduction to Strategic Brand Management
Completed by Nihal Singh Judge
February 18, 2026
16 hours (approximately)
Nihal Singh Judge's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: B2B Sales
- Category: Brand Strategy
- Category: Brand Marketing
- Category: Business Strategy
- Category: Business Valuation
- Category: Product Lining
- Category: Portfolio Management
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Plan Execution
- Category: Brand Management
- Category: Business-To-Consumer
