Search Engine Marketing
Completed by Megan L Weilbacher
March 4, 2026
15 hours (approximately)
Megan L Weilbacher's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Campaign Management
- Category: Online Advertising
- Category: Pay Per Click Advertising
