The Marketing Plan
Completed by Gabriela Lima Ribeiro
April 28, 2020
16 hours (approximately)
Gabriela Lima Ribeiro's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Customer Acquisition Management
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Planning
- Category: Performance Measurement
- Category: Customer Analysis
- Category: Market Research
- Category: Integrated Marketing Communications
