Google Search Advertising Foundations
Completed by Riley M Brown
March 18, 2026
22 hours (approximately)
Riley M Brown's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Marketing Strategies
- Category: Copywriting
- Category: Performance Measurement
- Category: Online Advertising
- Category: Campaign Management
- Category: Quality Assessment
- Category: Search Engine Marketing
- Category: Keyword Research
- Category: Performance Metric
