An Introduction to Digital Marketing and Digital Strategy
Completed by Parvana Elkhan
June 25, 2025
9 hours (approximately)
Parvana Elkhan's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Customer experience improvement
- Category: Marketing Strategy and Techniques
- Category: Marketing Budgets
- Category: Customer experience strategy (CX)
- Category: Strategic Thinking
- Category: Integrated Marketing Communications
- Category: Social Media Management
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Marketing Effectiveness
