Artificial Intelligence for Marketing
Completed by Rami Itselev
September 13, 2026
3 hours (approximately)
Rami Itselev's account is verified. Coursera certifies their successful completion of Artificial Intelligence for Marketing
What you will learn
How to distinguish between science-fiction AI and functional business tools to identify the most valuable opportunities for your company.
How to apply supervised, unsupervised, and reinforcement learning to solve marketing problems like lead scoring and campaign optimization.
How to leverage your unique human "superpowers" to provide the necessary context and "Smell Test" for AI outputs.
Skills you will gain
- Category: Prompt Engineering
- Category: Text Mining
- Category: AI Enablement
- Category: AI Workflows
- Category: Artificial Intelligence
- Category: MarTech
- Category: Data Strategy
- Category: Generative AI
- Category: Machine Learning
- Category: Natural Language Processing
- Category: Computer Vision
- Category: Culture Transformation
