Brand Positioning and Marketing Strategy
Completed by Robert Holmes Bell
June 16, 2026
8 hours (approximately)
Robert Holmes Bell's account is verified. Coursera certifies their successful completion of Brand Positioning and Marketing Strategy
What you will learn
Analyze consumer buying behaviour and evaluate market segmentation strategies.
Develop brand positioning using pricing, distribution, and communication techniques.
Apply integrated marketing strategies to address real-world business challenges.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Promotions and Campaigns
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Target Market
- Category: Branding
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Marketing Psychology
- Category: Marketing Communications
- Category: Brand Management
- Category: Marketing Management
