Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by VIVEK KUMAR
January 22, 2026
18 hours (approximately)
VIVEK KUMAR's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Data Ethics
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
