GenAI for Digital Marketing Specialists
Completed by Ariella Ilya Mauritania
March 20, 2026
2 hours (approximately)
Ariella Ilya Mauritania's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Marketing Analytics
- Category: Generative AI
- Category: Content Marketing
- Category: Data Analysis
- Category: Data Ethics
- Category: Brand Management
- Category: Branding
- Category: Brand Strategy
- Category: Data-Driven Marketing
- Category: Responsible AI
- Category: Content Creation
