Analytics, ROI, and Evaluation
Completed by JHON QUINTERO MALDONADO
December 17, 2025
11 hours (approximately)
JHON QUINTERO MALDONADO's account is verified. Coursera certifies their successful completion of Analytics, ROI, and Evaluation
What you will learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you will gain
- Category: Marketing
- Category: Analytics
- Category: Performance Measurement
- Category: Performance Metric
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Heat Maps
- Category: Web Analytics
- Category: Customer Engagement
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Data-Driven Marketing
