Analytics, ROI, and Evaluation
Completed by Katie Coleman
May 15, 2025
11 hours (approximately)
Katie Coleman's account is verified. Coursera certifies their successful completion of Analytics, ROI, and Evaluation
What you will learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Business Metrics
- Category: Analytics
- Category: Performance Measurement
- Category: Performance Metric
- Category: Google Analytics
- Category: Digital Analysis
- Category: Web Analytics
- Category: Customer Engagement
- Category: Heat Maps
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
