Generative Engine Optimization (GEO) Business Applications
Completed by Jie Sheng Wesley Chan
July 3, 2026
7 hours (approximately)
Jie Sheng Wesley Chan's account is verified. Coursera certifies their successful completion of Generative Engine Optimization (GEO) Business Applications
What you will learn
Apply advanced GEO frameworks to optimize business and marketing performance.
Analyze real-world case studies to evaluate GEO impact across industries.
Design business strategies for AI-driven visibility and content scaling.
Explore evolving AI and search innovations to continuously refine and future-proof GEO strategies.
Skills you will gain
- Category: Marketing Analytics
- Category: Language Interpretation, Translation, and Studies
- Category: Content Optimization
- Category: Digital Media Strategy
- Category: Generative Engine Optimization (GEO)
- Category: Automation
- Category: Data-Driven Marketing
