Fundamentals of Customer Acquisition Management
Completed by Lakshay Kalra
June 12, 2026
1 hours (approximately)
Lakshay Kalra's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Brand Strategy
- Category: Brand Management
- Category: Marketing Channel
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Campaign Management
