GenAI for Customer Journey Mapping
Completed by LUCIA VIVACQUA FRIEDRICH
August 20, 2025
3 hours (approximately)
LUCIA VIVACQUA FRIEDRICH's account is verified. Coursera certifies their successful completion of GenAI for Customer Journey Mapping
What you will learn
Analyze the role of GenAI in transforming traditional customer journey mapping approaches.
Design a GenAI-enhanced customer journey map incorporating key AI concepts.
Evaluate the practical benefits and challenges of implementing GenAI in customer journey mapping processes.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Journey Mapping
- Category: AI Personalization
- Category: Generative AI
- Category: Design
- Category: Real Time Data
- Category: AI Integrations
- Category: Customer experience strategy (CX)
- Category: Analysis
- Category: ChatGPT
- Category: Customer experience improvement
