Search Engine Marketing
Completed by Roger Jr. Mendoza Gallarde
July 31, 2025
15 hours (approximately)
Roger Jr. Mendoza Gallarde's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Advertising
- Category: Google Analytics
- Category: Marketing Automation
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Media Buying
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Marketing
- Category: Paid media
- Category: Online Advertising
- Category: Digital Marketing Campaigns
