Digital Campaign Tracking and Optimization Fundamentals
Completed by Pooja Gajendra Chandan
April 15, 2026
6 hours (approximately)
Pooja Gajendra Chandan's account is verified. Coursera certifies their successful completion of Digital Campaign Tracking and Optimization Fundamentals
What you will learn
Build comprehensive campaign tracking systems using UTM parameters and analytics tools to measure performance across channels.
Create and schedule social media content with strategic hashtags while analyzing engagement metrics to optimize campaigns.
Design email marketing campaigns using platform templates and measure success through open rates and click-through metrics.
Conduct keyword research and analyze cost-per-click data to inform paid advertising strategies and budget allocation.
Skills you will gain
- Category: Content Management
- Category: Data Analysis
- Category: Email Marketing
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Driving engagement
- Category: Content Performance Analysis
- Category: Digital Marketing Tools
- Category: Digital Advertising
- Category: Campaign Management
- Category: Performance Metric
