Google Ads for Beginners
Completed by Nkululeko Makhanya
March 16, 2026
2 hours (approximately)
Nkululeko Makhanya's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Marketing
- Category: Advertising
- Category: Paid media
- Category: Keyword Research
- Category: Return On Investment
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
