Marketing Management
Completed by Alyssa Snyder
June 4, 2025
9 hours (approximately)
Alyssa Snyder's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Marketing Management
- Category: Brand Management
- Category: Product Lifecycle Management
- Category: Market Opportunities
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Product Management
- Category: Marketing Strategy and Techniques
