Google Ads for Beginners: Master Essentials & Fundamentals
Completed by Arianna Brealey
January 13, 2026
2 hours (approximately)
Arianna Brealey's account is verified. Coursera certifies their successful completion of Google Ads for Beginners: Master Essentials & Fundamentals
What you will learn
Create a well-structured Google Search campaign and ad group, incorporating compelling ads and relevant extensions.
Apply keyword research techniques to discover high-performing keywords that align with your marketing objectives.
Navigate the Google Ads dashboard to monitor performance, optimize campaigns, adjust settings, and track essential metrics.
Skills you will gain
- Category: Marketing
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Campaign Management
- Category: Online Advertising
- Category: Digital Advertising
