Search Engine Marketing
Completed by Saksham Mishra
July 11, 2025
15 hours (approximately)
Saksham Mishra's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Advertising
- Category: Google Analytics
- Category: Marketing Automation
- Category: Marketing
- Category: Digital Marketing
- Category: Target Audience
- Category: Google Ads
- Category: Bidding
- Category: Online Advertising
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
