Digital Advertising
Completed by Ananya Ghildiyal
September 26, 2025
15 hours (approximately)
Ananya Ghildiyal's account is verified. Coursera certifies their successful completion of Digital Advertising
What you will learn
Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics
Skills you will gain
- Category: Keyword Research
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Paid media
- Category: Google Ads
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Campaign Planning
- Category: Meta Ads Manager

