Digital Marketing Analytics
Completed by John Zelayandia
August 13, 2025
3 hours (approximately)
John Zelayandia's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics
What you will learn
SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis
Skills you will gain
- Category: Customer Data Management
- Category: Search Engine Marketing
- Category: AI Personalization
- Category: Analytics
- Category: Web Analytics
- Category: Data Analysis
- Category: Data-Driven Decision-Making
- Category: Pay Per Click Advertising
- Category: Search Engine Optimization
- Category: Paid media
- Category: A/B Testing
- Category: Web Analytics and SEO
