Strategic Brand Management
Completed by Yiting Wang
March 12, 2025
33 hours (approximately)
Yiting Wang's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Strategy
- Category: Portfolio Management
- Category: Cross-Channel Marketing
- Category: Business Metrics
- Category: Continuous Monitoring
- Category: Brand Marketing
- Category: Integrated Marketing Communications
- Category: Consumer Behaviour
- Category: Marketing Management
- Category: Brand Awareness
- Category: Business Valuation
- Category: Brand Management
