Sustainable Marketing and Consumer Trends
Completed by Samadrita Ghosh
August 22, 2026
19 hours (approximately)
Samadrita Ghosh's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Environmental Issue
- Category: Sustainable Business
- Category: Marketing Communications
- Category: Advertising
- Category: Driving engagement
- Category: Branding
- Category: Sustainability Standards
- Category: Brand Marketing
- Category: Regulatory Compliance
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Regulatory Requirements
