Build Your Marketing Insights Google Analytics Foundations
Completed by Peter Price
April 19, 2026
17 hours (approximately)
Peter Price's account is verified. Coursera certifies their successful completion of Build Your Marketing Insights Google Analytics Foundations
What you will learn
Configure GA4 properties, events, and conversions with accurate GTM implementation and validation.
Analyse acquisition, engagement, and conversion reports to extract actionable insights.
Apply event-based tracking and predictive metrics to improve campaign measurement accuracy.
Build Looker Studio dashboards and communicate insights clearly to stakeholders.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Data Validation
- Category: Data Presentation
- Category: Data Collection
- Category: Web Analytics
- Category: Data Storytelling
- Category: Conversion Funnel Analysis
- Category: Dashboard Creation
- Category: Data Literacy
- Category: Marketing Analytics
- Category: Verification And Validation
- Category: Information Privacy
