Generative AI in Marketing
Completed by Ainslee Lemke
January 15, 2026
4 hours (approximately)
Ainslee Lemke's account is verified. Coursera certifies their successful completion of Generative AI in Marketing
What you will learn
Apply AI tools like ChatGPT and DALL·E to create blog posts, ads, social media, and video content tailored to brand needs
Automate marketing workflows with AI, including campaign targeting, personalization, customer segmentation, and optimization.
Analyze real-world case studies of AI in digital marketing to connect strategy with measurable performance outcomes.
Evaluate ethical, creative, and strategic considerations when applying AI tools in marketing campaigns.
Skills you will gain
- Category: Performance marketing
- Category: Data-Driven Marketing
- Category: AI Workflows
- Category: Personalized Campaigns
- Category: Advertising
- Category: Email Automation
- Category: Prompt Engineering Tools
- Category: Marketing Analytics
- Category: Analytics
- Category: Pay Per Click Advertising
- Category: Strategic Marketing
- Category: Responsible AI
