Product Management: Initial Product Strategy and Plan
Completed by Isabela de Paula Lima Mendes
May 26, 2026
18 hours (approximately)
Isabela de Paula Lima Mendes's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Competitive Analysis
- Category: Product Lifecycle Management
- Category: Risk Mitigation
- Category: Prioritization
- Category: Product Planning
- Category: Product Requirements
- Category: Market Opportunities
- Category: Risk Management
- Category: Market Analysis
- Category: Agile Product Development
- Category: Requirements Analysis
- Category: Product Management
