Google Ads for Beginners
Completed by Cynthia Lorena Gutierrez Guerra
February 16, 2026
2 hours (approximately)
Cynthia Lorena Gutierrez Guerra's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Target Audience
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Keyword Research
- Category: Paid media
