Search Engine Optimization and Content Marketing
Completed by Janelle Norman
May 17, 2026
14 hours (approximately)
Janelle Norman's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Content Performance Analysis
- Category: Content Strategy
- Category: Content Marketing
- Category: Content Creation
- Category: Web Analytics
- Category: Brand Management
- Category: Content Development and Management
- Category: Market Research
- Category: Digital Marketing Tools
- Category: Digital Marketing
- Category: Blogs
- Category: Content Optimization
