Strategic Brand Management
Completed by Shilad Roychowdhury
February 25, 2026
33 hours (approximately)
Shilad Roychowdhury's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Consumer Behaviour
- Category: Brand Marketing
- Category: Portfolio Management
- Category: Brand Strategy
- Category: Brand Loyalty
- Category: Competitive Analysis
- Category: Branding
- Category: Continuous Monitoring
- Category: Brand Management
- Category: Business Metrics
- Category: Integrated Marketing Communications
- Category: Value Propositions
