Managing the New Product Development Process
Completed by Sara Wellhäußer
April 21, 2026
18 hours (approximately)
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What you will learn
Learn and apply design thinking tools to the product innovation process.
Develop a product specification that meets critical customer requirements (CCRs).
Learn the tools to generate a variety of product concepts that satisfies the CCRs.
Learn and apply the methods to down-select the many product concepts to the critical few using prototyping and team-based evaluation techniques.
Skills you will gain
- Category: Market Analysis
- Category: Innovation
- Category: Customer Insights
- Category: Target Audience
- Category: Design Thinking
- Category: Design and Product
- Category: Conceptual Design
- Category: Market Research
- Category: Customer Analysis
- Category: Product Development
- Category: New Product Development
- Category: Persona Development
