Introduction to Generative Engine Optimization (GEO)
Completed by Sarah Bailey-Martin
February 20, 2026
8 hours (approximately)
Sarah Bailey-Martin's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Prompt Engineering
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Content Strategy
- Category: Performance Measurement
- Category: Google Gemini
- Category: Responsible AI
- Category: Search Engine Optimization
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
- Category: AI Personalization
