Google Search Advertising Implementation
Completed by Tea Segon
August 25, 2025
14 hours (approximately)
Tea Segon's account is verified. Coursera certifies their successful completion of Google Search Advertising Implementation
What you will learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you will gain
- Category: Performance Management
- Category: Bidding
- Category: Performance marketing
- Category: Performance Analysis
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Conversion Funnel Analysis
