AI and Creativity
Completed by Andrew Brotherton
September 25, 2026
15 hours (approximately)
Andrew Brotherton's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Marketing
- Category: Creativity
- Category: Content Strategy
- Category: Generative AI
- Category: Content Creation
- Category: Content Management
- Category: Prompt Engineering
- Category: Media Strategy
- Category: AI powered creativity
- Category: Digital Transformation
- Category: AI Product Strategy
- Category: AI Integrations
