SEO and Content Optimization for Digital Marketing
Completed by Shaunee Mae N. Yap-Embalzado
April 24, 2026
8 hours (approximately)
Shaunee Mae N. Yap-Embalzado's account is verified. Coursera certifies their successful completion of SEO and Content Optimization for Digital Marketing
What you will learn
Create social media graphics that meet platform specifications and align with brand guidelines using industry-standard design tools.
Conduct on-page SEO audits using professional tools to identify technical issues and optimization opportunities for digital content.
Apply buyer journey frameworks to classify and organize content assets, ensuring marketing materials guide customers effectively.
Verify brand asset usage across digital platforms by applying official brand guidelines and documenting compliance for team review.
Skills you will gain
- Category: Marketing Materials
- Category: Content Marketing
- Category: Graphic Design
- Category: Style Guides
- Category: Content Strategy
- Category: Content Optimization
- Category: Sales Process
- Category: Social Media
- Category: Search Engine Optimization
- Category: Digital Content
- Category: Branding
- Category: Journey Mapping
