Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Robin Camputaro
December 19, 2017
18 hours (approximately)
Robin Camputaro's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Data-Driven Marketing
- Category: Marketing Automation
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Digital Marketing
