Fundamentals of Customer Acquisition Management
Completed by Joseph Michael Lullo
March 30, 2026
1 hours (approximately)
Joseph Michael Lullo's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Customer Engagement
- Category: Marketing Effectiveness
- Category: Brand Strategy
- Category: Marketing Analytics
- Category: Brand Management
- Category: Marketing Channel
- Category: Customer Relationship Building
- Category: Campaign Management
