Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by DANIEL HERFURTH PADRO ALBERTY
May 14, 2020
18 hours (approximately)
DANIEL HERFURTH PADRO ALBERTY's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: MarTech
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Media Strategy
- Category: Marketing Analytics
