Content Strategy
Completed by Catherine McNulty
March 8, 2025
8 hours (approximately)
Catherine McNulty's account is verified. Coursera certifies their successful completion of Content Strategy
What you will learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Skills you will gain
- Category: Digital Advertising
- Category: Web Content
- Category: Paid media
- Category: Content Creation
- Category: Search Engine Optimization
- Category: Content Scheduling
- Category: Advertising
- Category: Online Advertising
- Category: Social Media Content
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
- Category: Content Optimization
