Customer Value, Acquisition, and Retention
Completed by Shirin Rajvanshi
May 7, 2026
4 hours (approximately)
Shirin Rajvanshi's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Predictive Modeling
- Category: Marketing Analytics
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
