Introduction to Generative Engine Optimization (GEO)
Completed by Sinem Tali
January 15, 2026
8 hours (approximately)
Sinem Tali's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Search Engine Optimization
- Category: Large Language Modeling
- Category: AI Personalization
- Category: Google Gemini
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
- Category: AI literacy
- Category: Content Performance Analysis
- Category: ChatGPT
- Category: Responsible AI
- Category: Lead Generation
