Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Alla Greeshmaja
November 16, 2023
18 hours (approximately)
Alla Greeshmaja's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Journey Mapping
- Category: Communication Strategies
- Category: AI Personalization
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Media and Communications
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Data-Driven Marketing
