Customer Value, Acquisition, and Retention
Completed by ZO LIEH YAO
February 6, 2026
4 hours (approximately)
ZO LIEH YAO's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Brand Loyalty
- Category: Customer Relationship Building
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Predictive Modeling
