Global Marketing: Cultural Frameworks
Completed by Athena Richardson
July 8, 2024
14 hours (approximately)
Athena Richardson's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Intercultural Competence
- Category: Consumer Behaviour
- Category: Cultural Sensitivity
- Category: Diversity Awareness
- Category: Human Resource Management
- Category: Cultural Diversity
- Category: Diversity Marketing
- Category: Brand Marketing
- Category: Cultural Responsiveness
- Category: Culture
- Category: Global Marketing
- Category: Culture Transformation
