Atrair e engajar clientes com marketing digital
Completed by Francisco Ronald Araújo Barbosa
October 2, 2025
21 hours (approximately)
Francisco Ronald Araújo Barbosa's account is verified. Coursera certifies their successful completion of Atrair e engajar clientes com marketing digital
What you will learn
Conhecer estratégias para desenvolver a reconhecimento da marca entre clientes em potencial
Explicar o propósito da SEO (otimização para mecanismos de busca) e seu termos essenciais
Otimizar o conteúdo do site para SEO
Entender o marketing para mecanismos de busca (SEM) e como ele beneficia as empresas
Skills you will gain
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Advertising
- Category: Web Analytics and SEO
- Category: Google Ads
- Category: Pay Per Click Advertising
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Persona Development
- Category: Customer Engagement
- Category: Content Optimization
